Overview
A fully integrated national PR, marketing, advertising and public affairs firm with decades of experience and expertise to build long-term sustainable and successful partnerships that create results.
The firm helps clients succeed by connecting them in meaningful and impactful ways with their communities and clientele.
Core Expertise
- Communications Strategy
- Target audience identification and competitive analysis
- Goals and objectives development
- Best practice tactics and tools
- Executive leadership strategies
- Internal and external messaging
- Corporate and agency communications protocol development
- Company positioning in the community
- Ongoing strategy monitoring, tracking and adjustments
Strategic Community Investment
network mapping
strategic relationship and partnership development
award, volunteer, speaking, sponsorship and leadership opportunities
relationship development training
thought leadership and brand positioning
Media & Public Relations
comprehensive pr/media planning and editorial calendars
proactive media relationship building and placements
media coordination, management and monitoring
thought leadership positioning
interview preparation and training
messaging, content development and media angle identification
Branding & Design
brand and messaging development
multimedia, audio/visual, broadcast and digital strategies
brand standards and messaging mapping
collateral development and updates
brand application guidelines across all materials
Advertising
media audits
media buying
mixed media/integrated advertising planning
paid digital and social media
remarketing and retargeting ad strategies
targeted ad campaigns
Advertising
media audits
media buying
mixed media/integrated advertising planning
paid digital and social media
remarketing and retargeting ad strategies
targeted ad campaigns
Digital Marketing
online audits and recommendations
full web design and development
content marketing
key channel analysis
funnel development
lead generation and retargeting strategies
social media strategy
email strategy and campaigns
Public Affairs
public affairs
issue tracking and messaging
community outreach
coalition building
third party influencer identification and engagement
reputation management and branding
writing and research
leadership training and positioning
Crisis Communications
crisis planning
risk assessments and communications audits
audience identification and message development
communications protocol
implementation and reporting